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Showing posts with the label Marketing

The WhatsApp Mystery Model

     When my friends asked me to download WhatsApp some years ago, I had never thought that the green icon would soon be part and parcel of the smartphones of almost 450 million people. The app is quick, easy to use, and attractive and is downloadable free for everyone except iOS users. All-in-all, it is a really convenient to use fun app which does away with the woes and fluctuating rates of SMS, pervading the barriers of distance. As long as you have access to internet and a smartphone, no one can stop you from staying in touch with everyone.      But have you ever wondered how this company makes money? One way that is the most obvious, of course, is the subscription fee that it charges its users. WhatsApp allows its users to enjoy the services for free for the first year after installation. However, after that it charges $0.99 for continued service. But till date, I have not heard of a single person who has paid for this extension of servi...

The Marketing Genius

      His palatial residence in Bandra is one of the most famous buildings in the country, and is also one of the most expensive homes in the world. You’ll find an opulent library in one of the corners of his house, which he fondly calls his ‘study’, one of the places in his house where he enjoys a carefree smoke. He’s also notorious for his chain smoking habit, but that in no way deters him from being one of the most energetic entertainers in the world. You can love him, you can hate him, but you sure cannot ignore him. Bow down to the ‘King Khan’ – Shah Rukh Khan.      Breaking away from the literal meaning of his name that means ‘One with the face of a prince’, SRK as he’s fondly called by his humongous fan base, is extraordinarily ordinary looking. He symbolises all of us who have a dream, and is an inspiration to those who are willing to go through thick and thin to reach where he is today. He deserves his stardom, the respect he garners w...