The Sonance Behind My Silence

     When my friends asked me to download WhatsApp some years ago, I had never thought that the green icon would soon be part and parcel of the smartphones of almost 450 million people. The app is quick, easy to use, and attractive and is downloadable free for everyone except iOS users. All-in-all, it is a really convenient to use fun app which does away with the woes and fluctuating rates of SMS, pervading the barriers of distance. As long as you have access to internet and a smartphone, no one can stop you from staying in touch with everyone.      But have you ever wondered how this company makes money? One way that is the most obvious, of course, is the subscription fee that it charges its users. WhatsApp allows its users to enjoy the services for free for the first year after installation. However, after that it charges $0.99 for continued service. But till date, I have not heard of a single person who has paid for this extension of servi...

     How often do we see small brands, firms and businesses topple some of the oldest, mightiest and seemingly invincible corporations? That is where we often find the phrase ‘David versus Goliath’ used, quite liberally I daresay. David is the underdog taking on the might of Goliath, the giant and finally defeats him, and this is considered as an incredible feat.      For those of you who do not know the famous story of David and Goliath, which dates back to the time when Israel was, a united kingdom in the mountains, and the Philistines (now Palestinians) would try to invade it multiple times. One day, the Philistine army gathered for war against Israel. The two armies faced each other on opposite sides of the steep valley of Elah. A mighty Philistine giant – Goliath, over nine feet tall came out each day for forty days, challenging the Israelis to fight, thereby terrifying Saul, the King of Israel, and the whole army.    ...