How often do we see small brands, firms and businesses topple some of the oldest, mightiest and seemingly invincible corporations? That is where we often find the phrase ‘David versus Goliath’ used, quite liberally I daresay. David is the underdog taking on the might of Goliath, the giant and finally defeats him, and this is considered as an incredible feat. For those of you who do not know the famous story of David and Goliath, which dates back to the time when Israel was, a united kingdom in the mountains, and the Philistines (now Palestinians) would try to invade it multiple times. One day, the Philistine army gathered for war against Israel. The two armies faced each other on opposite sides of the steep valley of Elah. A mighty Philistine giant – Goliath, over nine feet tall came out each day for forty days, challenging the Israelis to fight, thereby terrifying Saul, the King of Israel, and the whole army. ...